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Entrepreneur, you’re not hired, remember It’s a two way path.

Entrepreneur, you’re not hired, remember It’s a two way path.

Part 2: This is the ultimate entrepreneur empowerment fuel! If you’re an entrepreneur and you read part one here is the flip side to that feeling of interviewing day in and day out (incase you didn’t read part 1 click this) . The Ah-ha-hallelujah moment when you realize you’re in control of…


Communicate Clear Messages To Clients How To

Communicate Clear Messages To Clients How To

In order to communicate clear messages to clients, you’ll have to have perfected more than just your interview skills. If you ever thought interviewing for a job every now and again was hard, did you imagine as an entrepreneur you’d be doing it day in and day out?   I may…


Content Creation Strategy and Social Sharing.

Content Creation Strategy and Social Sharing.

Be Social and Consistent with this Content Creation Strategy. Like so many New Years resolutions gone by, how well have you been committed to your content creation strategy? That content calendar, does it feel full of promises without proof?  If either of those statements ring a bit harsh for you,…


Entrepreneur Tip Two, Change Is Constant

Entrepreneur Tip Two, Change Is Constant

The sensation of change, and the gripping fear of it. Entrepreneur Tip Two, Change Is Constant. You’ve been there. You know the exhilarating rush of seeing something on the horizon. But, what is it exactly that you see? Change. Have you ever known this to be true? “Change is the only…


Clarity In Your Business and Marketing

Clarity In Your Business and Marketing

Business Owner, You can Visualize Clarity in Your Business and Marketing. Do you want to take back control from to-do list overload, read on.Each child in my daughters class has created a bucket-filling book. This is where the children can write a special positive message to help fill each other’s buckets and day with…


Laurie Ashley – Behind The Scenes on Instagram

Hi All, Did you know I share a lot of behind the scenes stuff on Instagram. Things may look shiny online, but they’re pretty fuzzy here with my furry companions. Come visit me on Instagram! https://www.instagram.com/lashleystrategyinc/   Cheers! From the desk of Laurie Ashley, L.Ashley Strategy Inc.


Entrepreneur Tip One Get It Done!

Entrepreneur Tip One Get It Done!

Ugh, that word again. Mindset. Entrepreneur Tip One: Get It Done! Can we talk about it? How many times have you made the plans, but they didn’t launch? Booked the party, but failed to fill the room? You have the list, but do you use it? Have you filled out…


Corporate Climber To Entrepreneur; A Hearts Journey.

Corporate Climber To Entrepreneur; A Hearts Journey.

The world is your oyster. Maybe I’ve always been on the path that lead me to be an entrepreneur. Since I was a young child I was told I could have anything I want. The world is your oyster. You know, the “You can do anything you set your mind to”…


5 Ways Entrepreneurs Can Build Supportive Business Networks.

5 Ways Entrepreneurs Can Build Supportive Business Networks.

Business networking is more than going through the motions and showing up. Being an entrepreneur these requires us to stand out from the crowd. Here I share how entrepreneurs can build supportive business networks with 5 focused steps. I will assume you’ve heard the quote encouraging us that we could…


Business Networking Tips : Your lovelies are out there.

Business Networking Tips : Your lovelies are out there.

How I approach being a business networker is guided from many chapters of my life.   Hello My Lovelies, I had an Aunt who used to say that to me. It made me feel all warm and cozy. I loved being someone’s lovely. We are all loved and even when the world…


Marketing Projects for Business Development. Good Roots will Evolve and Bloom.

Marketing Projects for Business Development. Good Roots will Evolve and Bloom.

Marketing Projects As Reliant Perennials. What if I told you that you should use those marketing projects for business development. Think of marketing projects like trusted gadgets you have in your business development toolkit. Take the care to develop good roots and structure and you’ll have a backbone for your business.  I’m…


Ladies Who Lunch Network Shop 4 Hope

Ladies Who Lunch Network Shop 4 Hope

Hosted via Ladies Who Lunch Network #Shop4Hope event hosted in support of Dress For Success Vancouver and in partnership with the beautiful Holt Renfrew at Pacific Centre was upbeat and a fun highlight. Shop 4 Hope creator is none other than Founder of the Ladies Who Lunch Network, Maria Kritikos….


Bruce Jenner Defines Authenticity

Bruce Jenner Defines Authenticity

Hands down Bruce Jenner defines authenticity. She is Caitlyn Jenner. She is amazingly brave and beautiful. When I look back there is a sort of natural passage. It’s part of growing up, especially growing up into our career and life path. We set heavy expectations on ourselves. We also fall…


Pink Stiletto Soiree Business Networking Abbotsford, BC

Pink Stiletto Soiree Business Networking Abbotsford, BC

In March 2015 I was doing a little business networking in Abbotsford, BC. Actually there was a lot more of mingling and connecting going on and in my opinion that is what it is all about. I attended and spoke at Pink Stiletto Soiree (a business networking in Abbotsford, BC)…


Business Networking Tips – Keeping It Real

Business Networking Tips – Keeping It Real

Do this and feel authentic in your business network approach. I have some business networking tips to help you remain calm and authentic when you are putting yourself out there. You’ve got this. I know you have your wish list of all the people you are looking forward to connecting…


Business Networking Tips for Events and Tradeshows

Business Networking Tips for Events and Tradeshows

Are you missing this one step? Have you ever arrived at an event, walked into the room and thought to yourself “NOW WHAT?!!” Don’t let that happen ever again. You can do this one thing and you’ll be sailing through the room with your solid plan in place. Watch the…


How you can take control of your business networking goals

How you can take control of your business networking goals

Get More From Business Networking – Quick Tip Series Okay, you have an event or an opportunity on your list. I want to ask you this. How much do you really know about it? Watch this quick tip video and learn from me in under two minutes what you should…


Entrepreneurs helping entrepreneurs (and my TrepTalks interview)

Entrepreneurs helping entrepreneurs (and my TrepTalks interview)

TrepTalks, and my #1 tip to aspiring entrepreneurs. I have really been digging Sushant Misras website and passion Trep Talks, and the work he is doing to help entrepreneurs be great. If you’re an entrepreneur you need to read these inspiring stories and interviews for strategies and insights on how…


Do you hold your authentic self back in business?

Do you hold your authentic self back in business?

4 questions that will help you share your authentic self in business and beyond   How letting go is the first step towards sharing more of you with others, and most importantly with yourself. When you let go of the expectations you show up for yourself. When you show up for yourself…


4 Questions To Kick Your Goals Into Gear…Again.

4 Questions To Kick Your Goals Into Gear…Again.

You Won’t Always Be Stuck. Do you ever feel like the wheels are spinning but the view hasn’t changed? If you’re on the journey towards reaching your goals and feel stuck perhaps you could take a moment to appreciate where you are. Check in on the momentum you have already…


Public Speaking and Meeting New People is Scary.

Public Speaking and Meeting New People is Scary.

A Tradeshow Warrior Reminder: Face The Fear. If death is less scary than public speaking for us, what should we do? Run and hide? Before you go and find your safe place, we have to face these fears like true tradeshow warriors – there are no other options but to…


The Number One Step You Can Take To Set Yourself In The Lead.

The Number One Step You Can Take To Set Yourself In The Lead.

The No.1 step you can take to set yourself in the lead of any competitor.   When it comes to building relationships follow this one step process to get ahead of your goals. Step No. 1: Do it NOW. When you put things off, you push your goals over to…


Acknowledging Overwhelm When You Are in the Thick of It, and What To Do About It.

Acknowledging Overwhelm When You Are in the Thick of It, and What To Do About It.

Part 4: Trade Show Planning and Preparedness Blog and Resource Series. Some words we throw around lightly “overwhelmed”, “stressed” and “maxed out”. Unfortunately, as the Trade Show Leader these words come with the job description. You get to a certain point in your project or trade show calendar. The final…


Is Your Competitor Doing This Easy Pre-Trade Show Communication Step?

Is Your Competitor Doing This Easy Pre-Trade Show Communication Step?

Part 3: Trade Show Planning and Preparedness Blog and Resource Series. Trade shows are the ideal excuse to contact your customers. Even if they aren’t attending the show – it is a great way to touch base. In addition to contacting your target customer email list there is the opportunity…


Diving Deeper Into Measurable Trade Show Goals.

Diving Deeper Into Measurable Trade Show Goals.

Part 2: Trade Show Planning and Preparedness Blog and Resource Series. Come on, we got this! We can tackle the seemingly challenging task of measuring ROI with ease. In the first post of the Tradeshow Planning and Preparedness Blog and Resource Series I explained that your tradeshow plan should include…


3 Critical Trade Show Planning Steps You Should Take Next

3 Critical Trade Show Planning Steps You Should Take Next

Part 1: Trade Show Planning and Preparedness Blog and Resource Series. You have already secured a booth space at the next big trade show. You have selected the best ‘good traffic’ location, outlined your budget and determined your measurable goals. You know what, good for you! Those alone are challenging…


5 Tips For Working Groups to Stay Focused and Stay Positive

Warning! Communication overload and emotional baggage can diminish productivity. This is a time in our world where communication is minute by minute. We get updates on most things happening good and bad and as they happen. The media outlets by nature want to share their headlines first, and grab your…


We All Have ‘Em (Time Bandits), Now Here Is What To Do About ‘Em.

Time Suckers, Wasters, Users…I Call Them Time Bandits.   “Lost time is never found again.” —Benjamin Franklin I have time bandits in my life. You have them too. Time Bandits can visit us in many forms, and in this digital era when the lifespan of a tweet is fleeting it is…


7 Easy Steps To Make Your Boss Say Yes

7 Easy Steps To Make Your Boss Say Yes

Avoid The Sting Of Disappointment With 7 Easy Steps Have you ever got the guts to ask your boss for something important to you only to be turned away or shot down? Eventually if we keep getting turned down that bad feeling can build up and we may just stop asking…


4-KEY GUIDE TO HELP YOU DELEGATE MARKETING TASKS WITHOUT LOSING CONTROL.

4-KEY GUIDE TO HELP YOU DELEGATE MARKETING TASKS WITHOUT LOSING CONTROL.

Delegation will free you up so you can focus on what you do best. Guess what! You do not have to lose control when you delegate your marketing tasks. Delegating (passing down) is the partnership of authority and responsibility being given to another person to carry out specific activities. The…


Business Entertainment and Dining Abroad: Tips for the BRIC Countries

Business Entertainment and Dining Abroad: Tips for the BRIC Countries

Info Graphic: Tips for Entertainment and Dining in the BRIC Countries   Advancing economic development in many regions throughout the world has us travelling, and meeting in often-uncharted territories. Travelling for business meetings, trade shows, conferences, equipment inspections, commissioning, research, or even to build that client relationship is increasingly on…


For Business Relationships and Networking: Tell That Self-Doubt to Piss Off!

For Business Relationships and Networking: Tell That Self-Doubt to Piss Off!

I attended a technical conference that hosted close to 8000 registered delegates. Talk about business networking opportunity. But, how do you leverage this power of networking? Early in my career I walked into an event. I looked around the room, and my heart sank. Here I was with over two…


British Columbia, Canada Minerals and Mining – Major January 2013 Events

British Columbia, Canada Minerals and Mining – Major January 2013 Events

UPDATE: CHECK TWITTER @LASHLEYSTRATEGY FOR TWEET HISTORY AND PICTURES FROM ROUNDUP 2013. The BC Mining industry has hit January running, with two major events taking place in Vancouver, British Columbia Canada. I am really looking forward to AME BC’s Mineral Exploration Roundup “Resources for Life: Digging Deeper”, taking place on…


Break Through The Noise: Trade Show Selection and Planning.

Break Through The Noise: Trade Show Selection and Planning.

Break Through The Noise: Trade Show Selection and Planning.   In any given industry there are so many events taking place daily. Participation in all of them would be impossible even if warranted. Our inboxes are inundated with invitations to participate in person or even to virtually attend every kind…


Sometimes Our Chance to Pay it Forward Presents Itself…on Facebook.

Sometimes Our Chance to Pay it Forward Presents Itself…on Facebook.

Sometimes Our Chance to Pay it Forward Presents Itself…on Facebook. This my personal story of how social media channels such as Facebook, Twitter, Google+, LinkedIn among others can bring people together when they are in need of help, and when someone wants to help.   One of the most important…


Hiring Event Entertainment: questions to consider for the interview process

Hiring Event Entertainment: questions to consider for the interview process

What questions should be considered when interviewing event performers? Last week I gave you my personal must-do list when it comes to hiring event entertainment. I will expand on that with this little gem of a post. While you are factoring a number or requirements, desires and wishes on your…


Hiring Event Talent: read my personal must-do list.

Hiring Event Talent: read my personal must-do list.

Hiring Event Talent: read my personal must-do list. Things to consider when hiring event musicians, event entertainers, event performers.  Year round we are faced with so many events. I find the fall and winter especially heavy for corporate open houses, parties, work events, and galas; just to name a few…


Stand above 80% of trade show exhibitors who do not follow up!

Stand above 80% of trade show exhibitors who do not follow up!

STAND ABOVE *80% of TRADE SHOW EXHIBITORS who make no attempt to follow up on trade show leads. WANT TO BE PART OF THE ELITE 20% The secret to trade show follow up success is here! Here are a few of my trade show lead follow up tips (in order):…


TV-Launch Party “Mining Your Future”

TV-Launch Party “Mining Your Future”

“Mining Your Future” TV Mini-Series Launch Party September 7, 2012. Last night I attended the “Mining Your Future” TV Mini-Series Launch Party in support of the wonderful team that put this project together, and the industry that it highlights. It promotes my theme of telling everyone I know all about…


Blissful Blank Pages.

Welcome to L.Ashley Strategy Inc.. Please be patient while our website is under development. New content is being added daily! We are thrilled to be able to share our marketing knowledge and our new adventure with you. Humble Regards, Laurie